task 1
Research Portfolio (U20: P1, M1 U24: P1) Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1: Describe an existing media advertising campaign M1: Evaluate different cross media advertising campaigns for consistency of message PRIME x Logan Paul & KSI 2023 https://www.instagram.com/p/Chx8SjbJUvF/?hl=en-gb&img_index=2 - access 2025 https://x.com/ItsManuelBoza/status/1639717458813800448 - access 2025 https://www.youtube.com/watch?v=ebha0MzwtU8 - access 2025 Aims: The PRIME Energy Drink campaign, which was released in 2023, began by focusing on all getting people to know the brand and creating a online brand full of excitement. It was made by Logan Paul and KSI, therefore it initially had loads of initial hype because both of them are hugely known celebrities on YouTube and various social media platforms. The ...