Unit 20+24

Create the adverts (U20: P4,M2) Learning outcome 3 (U20): be able to produce the planned media components  P4 (U20): Create production materials to be used in the original media product M3: Explain how created media components comply with the codes and conventions of the media sectors Group members: Ariel, Savannah, Ruby Billboard Our billboard advert for Carter Soft Drinks Phizz Wizzard complies with the client brief by skilfully targeting the audience of 16-18-year-olds and showcasing the red, strawberry lace, sweet drink. By including our slogan "Wishes do come true", it immediately gains audiences attention and initiates curiosity as it sparks the playful and delightful standards of the product and hints high quality. This fits perfectly for the target audiences age as it implies a sense of mystery which draws them in. By incorporating both the Carter Soft Drinks logo as well as the Phizz Wizzard branding, the billboard then remains consistant with the campaign's stor...

Learning Outcome 2: Be able to plan a cross media advertising campaign to a client brief P2 (U20): Campaign Purpose The purpose of our Phizz Wizzard drinks campaign is to promote, inform, advertise, and entertain audiences throughout the launch of the new strawberry laced flavoured drink. The campaign will be delivered through many different media platforms, such as billboards, video advertisements, and social media content. With a range of these channels, the campaign will aims to reach a wide audience, boosting its brand awareness, maximise profit and sales, and strengthen long term brand loyalty and returning consumers.  A key part of the campaigns purpose is our  genie in a can concept , which creates a sense of magic fantasy to the product. Just like how a genie grants wishes, opening the can of Phizz Wizzard delivers a chance to create the perfect drink, an unexpected experience, turning a daily drink into something exciting and memorable which is a crucial part of produ...