Unit 20+24

  Discuss Technology  (U24: P2, M1) Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P2: Explain the use of converging technologies within an identified sector What is convergence? Technological convergence is the main way of integrating different technologies into one main system, then creating new products and different experiences. Examples include phones, which then combine with various functions like communication and entertainment. It boosts a faster way of doing stuff and a better quality of life as its efficient and easy. This is an example of how technologies are used in the advertising sector: M1: Evaluate different cross media advertising campaigns for consistency of message Production Technologies: Production technology advancing as contributed to transforming the advertising industry by making creating and watching content much more accessible and affordable, which helps to maximise consumers. High quality came...

  Evaluate the adverts (U20: m3, d2)  Learning Outcome 3 (U20): Be able to produce the planned media  components D2: Demonstrate how the technical and aesthetic properties of the media components meet the client brief M3 : Explain how the created media components comply with the codes and conventions of the media sectors. https://www.instagram.com/reel/DBy2d0VMPZS/ - access 2026 Our social media post was inspired by the Taste the Feeling campaign by Coca-Cola . In these adverts, the Coca-Cola shows a  close-up shot of the drink, including the splashes of water, and bubbles. Especially setting the advert in the sea, this also emphasises refreshment and makes the product visually appealing. Similarly, in our Phizz Wizzard video, we included shots of us pouring the drink and dropping ice into the glass to highlight the fizzy and refreshing qualities of the product. These close-up moments make the drink more satisfying to watch and mirror the style uses in their Coca-C...