Task 5 Job roles (U24: P4, M2, D2)
Lois' work
Personal Attributes
Creativity:
Copywriters really need to be people. This is because creativity helps copywriters come up with ideas. They can then use these ideas to write stories and solve problems. Copywriters use creativity to make people remember the things they write. They write headlines that grab peoples attention and stories that people want to read. Creativity is also important because it helps copywriters write things that work well on kinds of media. They can write something. Then change it so it works well on the internet or, on television. This means that the things they write always stand out even when there are a lot of things competing for peoples attention. Copywriters need creativity to do their job well and make people notice the things they write.
Time Management:
Time management is really important for copywriters. This is because it helps them focus on the things that need to be done get everything done on time and keep working at a pace. Copywriters usually have a lot of things to do at the time like writing press releases, social media posts and marketing copy, for their clients. If they use their time well they can give each project the time it needs without making mistakes. When copywriters meet their deadlines all the time it makes their clients and colleagues trust them more. This also makes the copywriter look more professional. Time management is key for copywriters to do their job well.
Attention to Detail:
A good copywriter always pays attention to the little things. This means they read over what they write to make sure it is correct they check to see if the facts are true they make sure the tone is the same all the way through. They sound like the company they are writing for. When a copywriter pays attention to the details the things they write sound are accurate and get the point across. Clients and the people they work for like this because it shows they are responsible do work and really care about what they are doing. They want their copywriter to produce work. A copywriter with attention, to detail is someone who can do that.
Collaboration and Communication:
Copywriters need to be good at working with people in the media industry. This means they have to work closely with designers and editors and producers and marketing teams. They have to be able to talk about their ideas in a way that makes sense and listen to what other people think without getting upset. Copywriters have to be able to work with kinds of people and take what they say into consideration. This helps copywriters make sure the project is good and that everyone is on the page. The media industry is, about working together as a team and copywriters have to be a part of that. They have to be able to change their way of thinking and work with people to make the project the best it can be. Copywriters and designers and editors all have to work to make something really good.
Professional Attributes
-Demonstrated passion and enthusiasm for media and writing.
-Strong research skills to support content accuracy.
-Proficiency in digital media tools, content management systems, and SEO practices.
-Excellent presentation skills to pitch ideas effectively.
-Openness to feedback and willingness to refine content accordingly.
-Ability to meet deadlines and work efficiently in a collaborative team environment.
Savannah's work;
Digital Marketer:
One professional attribute of a digital marketer is being good at data analysis. This is the ability to analyse data accurately and find trends and patterns in the data. A digital marketer would need this professional attribute so they can look at trends and see what is popular when marketing so the product reaches a large number of people. For example if they are marketing a product on Tik Tok, they could look at a trending sound and post a video to that sound so it reaches a larger number of people.
Ruby's work
A social media manager needs to be creative and organised. This is because the job is not only posting stuff online, it is also on how the social media managers use the data and insights to pick which content they want to show and share and when to do it. By writing in an engaging way is important as well as being and keeping consistent with the brand. This is important because a social media manager will be marketing products online for audiences. They need these skills to attract the attention of an online audience and the more original there content is the more likely it is to go viral, therefore more sales on the product. Not only this but a social media manager needs to be organised because they are responsible for the oversee of all platforms relating to social media and therefore there needs to be contingency across all platforms.
A social media manager should have trend spotting skills. Nowadays when posting something online it can easily go viral, by a social media manager having trend spotting skills they will know what is going to gather the most views from the audience. They should follow trends but also be able to try and start their own trends as it will gather more followers across different social platforms. With more followers means more engagement and therefore when they look at their analytics they will see who they need to target and who they are reaching. Therefore adapting there content to the correct audience. This is important because by being able to spot trends more people will watch the video to see how your company has adapted this trend and therefore they may share or like or comment the post meaning more brand awareness for followers and non followers.
A social media manager will also need good communication skills, not only online but also within the company. They will need to liaise with the marketing team in order to get the correct branding across to the correct audience and to gain more sales. A social media manager will need to pitch their ideas across various teams to ensure they are putting the correct information out and aligning with the company's values. As well as this a social media manager will have to have good communication skills online, this will include replying to comments in a polite way, handling complaints in the comments and ensuring that the company come across in a good light. This will also link to good copywriting skills ensuring that captions and comments have correct spellings and they are doing no false advertising. This is important because it ensures the brand cares about their customers because they are being truthful as well as human responses online to their queries. This means the customers will feel valued and will continue to buy from this brand.
Lastly a social media manager will need confidence when using software. When creating social media posts from videos to graphics you will need confidence using the different editing software as well as scheduling tools. Examples of this include, canva, photoshop, cap cut and premier pro for editing and hootsuite, meta business suite and scheduling tools on each app. By having confidence on a range of different softwares this means your content will be up to standard for the business and will be scheduled at the correct time for it to gain attraction from the audience. This is important because it makes the socials line up with brand values which will then create consistency across all platforms which will gain more attraction from the audience, not only this but having confidence using scheduling tools means content can be published at the same time across different platforms therefore making the social media manager more organised.
Another professional attribute a digital marketer needs is good project management and organisation. This is the ability to control and organise a project to complete a specific role. A digital marketer needs these attributes as they need to be able to manage different projects efficiently and in an organised manner. This is due to the fact they need to meet strict deadlines, stay within budgets and manage complex data to prevent campaign failure. Having good project management ensures these issues will be prevented, especially if working with a team.
Another personal attribute a digital marketer needs is adaptability. This is being able to adjust to new conditions. This is because digital marketing includes a wide range such as social media, new technology and search algorithms that are constantly changing. They need to be able to change strategies quickly to fit with changing algorithms, potentially learn new tools quickly. This ensures they always say on top of the digital scope ensuring the product they are promoting will be successful.
Ariel's work
Professional Attributes
One important professional attribute of a graphic designer is being skilled in using design software. This is important because it allows designers to create high-quality work efficiently and to industry standards. Being confident with these tools helps designers work faster, be more creative, and meet client expectations. Employers value this skill because it shows that designers can handle projects professionally, work well with others, and keep up with current design trends. Another important professional attribute is adaptability. Graphic designers often work on different projects for different clients, so they need to be flexible. Adaptability allows designers to change design styles, respond to feedback, and learn new software or trends when needed. This skill also helps designers work well with clients and team members, as they can take on different opinions and make improvements to their work. Being adaptable helps designers overcome challenges and complete their work successfully.
Personal Attributes
Creativity is a key personal attribute for a graphic designer. It allows them to come up with original ideas and create designs that are interesting and engaging. Creativity helps designers communicate messages clearly and connect with their target audience as it enables designers to meet client needs by producing original designs that stand out. Time management is also very important for graphic designers. Designers often work on multiple projects at once, so they need to organise their time well. Good time management helps them meet deadlines and avoid stress. Meeting deadlines is important for keeping clients happy and building a good professional reputation. Overall, strong time management skills help graphic designers work efficiently.
Copywriters need to communicate with people in a way and work well in a team. This is important because it helps people work together and share ideas when they are working with media teams and clients. When copywriters listen to what their colleagues think and feel they make a place where people can share their ideas and come up with things. When people respect each other they can talk to each other better do not fight much and get their work done on time. This makes a place for people to be creative and get things done. Also copywriters need to keep secrets especially when they are working on projects for clients that're not public yet or have not been released. If copywriters keep secrets it shows that they are honest and can be trusted. Clients like to work with copywriters who keep their ideas safe. This helps copywriters have long-term relationships with clients and get new jobs. This helps copywriters build stronger bonds while maintaining trust with their clients, and create a more positive reputation, which then increases their chances of being promoted inside the business.
In media teams there are people in charge like directors and content managers who guide copywriters and give them feedback. If copywriters are respectful and open to feedback they can work well with their teams. Make everyone happy. Copywriters need to respect the people in charge but share their own ideas, which makes a good place to work. Sometimes copywriters work with writers or interns and if they are kind and helpful it makes a good place for everyone to learn and succeed. This shows your professional, respected, and learn the ability to work well with others, making them more prone to be trusted with leadership roles and big responsibilities.
Being able to change is really important for a copywriter. When you work on media projects you have to meet deadlines and deal with clients who change their minds. You also have to write about things. A good copywriter is someone who can change the way they write and work based on who they're writing for and what they are writing about. They can use the feedback they get to make their work better. This means they can work well with people and stay up to date with what's new in media. Being able to change is key for a copywriter because it helps them solve problems and make sure they give the client what they want every time. A copywriter who can change is a copywriter who can do their job well. Being able to change is what makes a copywriter able to write content for their clients. Being able to adjust to different situations and respond to feedback makes them more reliable and seen as a higher value, helping them progress to the next step and take on more important and larger roles in their career for bigger, well known companies.
A Sales Representative needs to communicate in a way and work well with others. This is important for keeping an atmosphere and working well with Sales Representatives and clients. When Sales Representatives listen to their colleagues and value their ideas they make it easy for everyone to share their thoughts and work together. This helps Sales Representatives come up with sales plans and sell more. When everyone respects each other they can talk to each other easily do not get into fights and get their work done smoothly. This helps create a work environment where Sales Representatives can get a lot done and make clients happy. Also Sales Representatives need to keep client information secret especially when it's sensitive. This shows that they are honest and can be trusted. When Sales Representatives keep client information safe clients and managers trust them more which helps them build relationships and do well in their careers. Being able to communicate well and work with others positively helps you get promoted in a business as people will trust you more and know that your reliable as you reduce problems and conflict meaning that if you have a solid relationship with employees you will be looked upon as a good leader.
In sales teams Sales Managers and Regional Managers are in charge of Sales Representatives. Help them do their jobs better. Sales Representatives need to communicate and listen to feedback from their managers. This helps them work well together. Makes the team happy. Sales Representatives should respect the people in charge. Also share their ideas to make the team work better. Sometimes new Sales Representatives or interns need help from Sales Representatives so it is good to show them respect and guide them. This helps create a team atmosphere where everyone can learn and do their jobs well. Following rules as well as respecting authority shows a level of emotional intelligence which people higher up can see that you learn how leadership actually works and your easier to work with which are qualities of a good leader and may contribute to being promoted into a more senior role within the company or another recognised company.
Being able to adjust to situations is very important for a Sales Representative. When you work in sales you have to deal with clients who need things, new products or changes in the market. A good Sales Representative can change the way they talk to clients the way they negotiate and the way they sell depending on the situation. They can use feedback to get better at their job. This means they can work well with their colleagues, managers and clients and stay up to date with what's happening in the market. Being able to adjust to situations is key, for a Sales Representative because it helps them handle problems and meet their sales goals. A Sales Representative who can adjust to situations can do their job well. Being able to adjust is what makes a Sales Representative successful. Having the ability to adjust to situations helps you to get a higher job role in a group as it shows you can handle change and potential threats, without it affecting the business. If you stay calm and find solutions instead of complaining, this can make you seem reliable and easy to work with, so people trust you with more responsibility. They would benefit by shadowing more senior people in higher roles within the company to gain further experience and insight into how to manage and work in more senior positions.
Personal Attributes
Persuasiveness:
Sales representatives need to be good at convincing people. This is because being persuasive helps them sell products or services to clients.They use this skill to show products in a way solve client problems and build strong relationships with customers. Persuasiveness also helps sales representatives change their pitch to fit what the client needs, which leads to outcomes.
Time Management:
Time management is very important for sales representatives.It helps them plan meetings, calls and follow-ups to meet targets and stay productive.Sales representatives usually have tasks at once like contacting clients updating systems and preparing proposals, If they manage their time well they can do all tasks efficiently and correctly. Meeting deadlines on time makes managers and clients trust them more and shows that they are professional.
Attention to Detail:
A good sales representative always checks the things. This means looking over client information checking orders and making sure contracts and proposals are correct.When a sales representative pays attention to details interactions with clients go smoothly. Clients trust them, clients like this because it shows that they are responsible and professional.
Communication:
Sales representatives need to be good at working with people inside and outside the company.This means working with colleagues, managers and clients sharing ideas clearly and listening to feedback without getting upset. They need to think about what others say to make things better. Collaboration makes sure sales plans work and everyone is, on the page. Sales representatives managers and support staff all need to work to meet sales targets and give great service to clients.
Etiquette is the usual way of being polite in society or at work. It's important in the workplace because it makes a respectful and professional atmosphere. It also helps with communication and makes sure that everyone treats each other nicely, creating a good environment for working.
Professional Etiquette:
Professional etiquette is very important when working as part of a sales team. This means you talk to people with respect do your work on time listen to what others say and stay professional when you work with your team, managers and clients. Good manners help make a workplace and make sure everyone can do their job well and good etiquette helps create a positive working environment and ensures that everyone involved in the sales process can complete their tasks efficiently. This helps everyone stay organised, respectful and productive in their own specific role. In roles, people who work above you may include sales managers, team leaders managers, who are responsible for overseeing your performance and setting targets while supporting a team. When you show good etiquette, like communicating clearly, meeting deadlines and following instructions, allows those above you to track progress and make informed decisions to ensure the sales process runs smoothly. This helps work be completed successfully because everyone is working efficiently and understands their own responsibilities, avoiding miscommunication. Its important to show these people professional etiquette because it builds trust, showcases reliability and creates strong working relationships, all essential for teamwork and achieving business goals. When everyone is professional it creates an productive work environment and makes it easier for everyone to do their job.
Position of Hierarchy:
In a sales team you might work under people like sales managers, regional managers or team leaders. They watch how you do give you advice and set goals. If you are professional. Like listening to them doing what they ask on time and following their instructions. You help them do their job and reach their goals. Being professional also helps people above you do their job effectively. It ensures everyone talks clearly and works together within a productive way having posotive and productive outcomes for the project. When you give reports on time talk to clients well and follow rules it helps managers make decisions and check how things are going. It's crucial to be professional, with these people because it shows you are serious makes them trust you and makes your work relationships stronger. In sales lots of people and departments work together so talking with respect and being reliable helps make sure everything goes smoothly and quickly. People working under you in a media business such as juniors or interns, its your job to guid them rather than just assign tasks. Good etiquette is important because being respectful, clear, and supportive keeps the team motivated, improves teamwork, and leads to better quality work. If your rude or disorganised, it can lead to mistakes, low morale, and poor teamwork as well poor career development. This shows they your responsible and builds trust making their working relationship stronger. In the media industry projects often involve working with a range different departments, so maintaining a positive work ethic and etiquette is esstenial. So being respectful and reliable helps make sure everything runs smoothly and efficiently.
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