Task 7

Create the adverts (U20: P4,M2)

Learning outcome 3 (U20): be able to produce the planned media components 

P4 (U20): Create production materials to be used in the original media product

M3: Explain how created media components comply with the codes and conventions of the media sectors

Group members: Ariel, Savannah, Ruby

Billboard

Our billboard advert for Carter Soft Drinks Phizz Wizzard complies with the client brief by skilfully targeting the audience of 16-18-year-olds and showcasing the red, strawberry lace, sweet drink. By including our slogan "Wishes do come true", it immediately gains audiences attention and initiates curiosity as it sparks the playful and delightful standards of the product and hints high quality. This fits perfectly for the target audiences age as it implies a sense of mystery which draws them in. By incorporating both the Carter Soft Drinks logo as well as the Phizz Wizzard branding, the billboard then remains consistant with the campaign's story across the range of platforms. The wizard in the costume holding the can, highlights a sense of mischief, as the  Wizard smiling softens a message and creates positivity. Without it could seem serious rather then teasing and fun. Furthermore, the addition of the smoke coming out the can representing elements of magic, red and dark pink colour scheme and strawberry laces around the can, used to represent the flavour and catch the audiences eye with bright visuals. The 'Wizard' costume, this also all shows consistency throughout the campaign as the social media advert features this too. It encourages  interaction and involvement which will appeal to the target audience. Placing our billboard in high traffic areas encourages brand exposure and repeated viewing. All together, the billboard adverts conventions makes it memorable and fascinating for the audience.

Social media advert

The social media advert for Carter Soft Drinks new strawberry laces flavoured drink, Phizz Wizzard, meets the client's expectations whilst appealing and captivating the target audience of 16-18-year-olds. Bright visuals feature on the drink can, strawberry emoji's and hashtags to vividly shows the drink's strawberry flavour. The incorporation and use of the hashtag and fizzy drinks slogan,  "wishes do comes true", conveys and shows the product's key elements which is that the drink creates a positive, unique experience and prompts conversation on various social media platforms as it relates to the drinks video advert conveying a story of how our drink is something you would wish to drink. The colour scheme being red is effective as its a bright and attention grabbing colour, which makes the product stand out on shelves or in advertisements. Overall, in inclusion of both the Carter Soft Drinks and Phizz Wizzard logos ensures brand recognition and reinforces the connection between the established brand and the new drink.

The consistancy of the Wizard in its outfit, instead of just words, you see the “wish” idea through the character, creating a playful tone which attracts its target audience. As well as this, the music in the background conveys an upbeat magical tune which correlates to the magical Wizard theme, engaging and exiting viewers, immediately pulls viewers in a fantasy world. We decided to locate our advert in the kitchen as it feels real and relatable, creating a strong visual appeal. Overall the advert evidently meets the client's requirements whilst bringing a clear and consistent message that relates with the teenage audiences which sparks interest and excitement for the creation of Phizz Wizzard.

Video advert

The video advert we produced for the Carter Soft Drinks Phizz Wizzard campaign aligns with the client brief by targeting the specific demographic of 16-18-year-olds and presenting the red, strawberry-flavoured drink. Through a relatable, humorous and fantasy scenario involving teenage characters, the advert captures the attention of the target audience. While initially portraying a situation of two girls aged 18 who are stereotypically "judgy or "popular", the video quickly shifts to a light-heart. The girls being hesitant to trust the wizard which also portrays how you shouldn't trust a book by its cover, the video shows a rollercoaster of emotions ending with excitement and shock creating engagement and anticipation. The idea of the Wizard granting wishes juxtaposes the already known idea of the Genie in a lamp rather than Wizard in a can, this than makes our idea relatable and familiar as well as nostalgic as audiences would ave grown up watching films like Alladin. This emphasises the pleasure and fun associated with drinking this new drink. By using elements like strawberry laces and the message at the end "Be careful what you wish for," indicating how your wishes come true. The use of  the Wizard dressed up in red to connote the flavour and dressed as a Wizard brings our message to life by creating a clear theme and character as well as adding humour and personality. The advert maintains consistency with the campaign's message across platforms. The use of smoke and background music helps bring themes of magic and excitement, drawing in viewers. To conclude, the video advert effectively communicates the appeal of the product and encourages engagement from the target audience through its entertaining storyline and everyday themes, Relatable content, themes of magic and amusement can promote strong emotions, which makes it more memorable. 

Interview

Production evidence