task 8
Evaluate the adverts (U20: m3, d2)
Learning Outcome 3 (U20): Be able to produce the planned media components
components meet the client brief
Our social media post was inspired by the Taste the Feeling campaign by Coca-Cola. In these adverts, the Coca-Cola shows a close-up shot of the drink, including the splashes of water, and bubbles. Especially setting the advert in the sea, this also emphasises refreshment and makes the product visually appealing. Similarly, in our Phizz Wizzard video, we included shots of us pouring the drink and dropping ice into the glass to highlight the fizzy and refreshing qualities of the product. These close-up moments make the drink more satisfying to watch and mirror the style uses in their Coca-Cola social media advert. The Coca-Cola advert uses a black and red colour scheme to make the drink stand out and build brand recognition while also purely setting focus on how the drink causes a joyful atmosphere, whereas we used magical and upbeat music to match our fantasy theme and make the advert more unique. We were inspired by Coca-Cola relying on their slogan 'Taste the feeling', and decided chose to include hashtags such as #PhizzWizzard, #WishesDoComeTrue and #StrawberryFizz in our social media advert to better engage our 16–18-year-old audience and encourage interaction across platforms. We also used our slogan “wishes do come true” to reinforce the magical theme and make the product more memorable.
The Taste the Feeling advert uses a detailed close-up of both a bottle to create a refreshing and engaging visual experience, making the main focus is on the product itself. Inspired by this, we also made our product the focal point by using close-up shots like pouring the drink and adding ice, combined with bright strawberry visuals and magical effects. However, instead of the realistic use of people and a group of friends having fun that Coca-cola focussed on, we developed a more playful and imaginative approach through the wizard character and fantasy elements to capture our target audience. This makes our advert more unique and eye-catching while still linking the drink to enjoyment and excitement. Coca-cola used a upbeat song which matched their use of people enjoying the drink together, whereas our magical upbeat music causes a sense of mystery which we thought was essential to draw people in.
The most useful planning document for creating our social media post was the mood board, as it brought together all the key visual elements that shaped our final advert. The dominant red and pink colour scheme reflects the strawberry flavour while also making the design bold and eye-catching for a younger audience. Images of strawberries and strawberry laces clearly communicate the flavour, while the drink can helped us visualise the product as the central focus. The inclusion of lips suggests consumption and enjoyment, linking to refreshment, and the eye adds curiosity and intrigue, drawing the audience in. Additionally, the wizard character, magic lamp, and glowing effects reinforce the magical “Phizz Wizzard” theme, which influenced our use of smoke and fantasy elements in the final advert. The layered, vibrant visuals also helped us experiment with layout and composition, ensuring the final design was dynamic and engaging, while keeping a consistent theme throughout.
Coca-Cola’s billboard advert uses simple but effective messaging such as “Taste the Feeling” to create an emotional connection with the audience and link the product to enjoyment. This approach inspired our Carter Soft Drinks Phizz Wizzard billboard, where we used the slogan “Wishes Do Come True” to grab attention and create a sense of excitement and curiosity, which appeals to a younger audience of 16–18-year-olds.
Coca-Cola’s strong branding also influenced our design. They consistently use their logo and signature red colour so the product is instantly recognisable. We applied this idea by including both the Carter Soft Drinks logo and the Phizz Wizzard branding, making sure our advert stays consistent across the campaign and is easy to recognise.
The visuals in Coca-Cola’s billboard are bold and clear, often focusing on the product and the experience of drinking it. This inspired us to make our drink the main focal point and use bright colours and strawberry imagery to clearly show the flavour and make it eye-catching.
Although Coca-Cola usually uses realistic people, this influenced us to think about how to engage our audience visually. We chose to use a wizard character to make the advert more fun and creative, while still keeping attention on the product. The use of smoke effects and bright colours adds to this and makes the design stand out more. Finally, Coca-Cola’s use of billboards in busy locations inspired us to place ours in high-traffic areas to increase brand awareness and ensure repeated viewing. Overall, Coca-Cola’s advert was a key inspiration in helping us create a clear, bold, and engaging billboard.
The visualisation diagram and mood board were both important tools in developing our billboard. The mood board helped us decide on the overall style, including colours, imagery, and the theme, making sure everything matched and followed the same idea. The visualisation diagram then helped us plan the layout in much more detail by showing exactly where each element would go, such as the placement of the slogan, the product, the wizard character, and supporting visuals like the smoke and strawberries. This allowed us to experiment with different arrangements before creating the final design and made it easier to see what would work best visually. It also helped us balance the composition so that no part of the billboard felt too empty or too crowded, ensuring the main focus stayed clear and easy to understand from a distance.
In our video advert for Phizz Wizzard, notable elements such as narrative, humour and fantasy were used to engage the audience and highlight the product. Inspired by conventions seen in the Red Bull Gives You Wings campaign by Red Bull, we created an exaggerated and imaginative storyline to capture attention. Red Bull adverts are widely recognised for their slogan “gives you wings” and the way they show a clear transformation after consuming the product, often using humour and unrealistic scenarios to make the advert memorable. This influenced our idea of the wizard granting wishes, as both concepts show a product creating an instant, almost magical change. Similarly, we ensured clarity in showing that when our drink is consumed, it creates excitement and enjoyment. This transformation is shown through the characters’ reactions, including shock, laughter and amusement, creating a rollercoaster of emotions that keeps the audience engaged.
Like Red Bull adverts, which often include animated or exaggerated situations to entertain the audience, our advert uses the wizard character to introduce a strong sense of fantasy and unpredictability. Red Bull also uses simple but effective storytelling to quickly show cause and effect, which we mirrored through our clear narrative of the girls meeting the wizard, making a wish, and experiencing the outcome. Sound also plays an important role, as Red Bull adverts use energetic and engaging audio to match their fast-paced style, whereas we used magical and upbeat music alongside sound effects like smoke to enhance our fantasy theme and create a more immersive experience. Dialogue between the characters helps communicate the message and adds to the humorous tone, making it more engaging for a 16–18-year-old audience. Additionally, we included our slogan “Wishes come true” and the message “Be careful what you wish for” to reinforce the theme and make the advert memorable. A clear product shot is also used to ensure the audience understands what is creating the excitement, helping to promote the drink effectively.
The storyboard is the most crucial pre-production document for our video advert. It outlined our shot types, camera angles, timing, dialogue, sound, location and characters, allowing us to clearly plan the narrative and structure of the advert. This helped us visualise key moments such as the introduction of the wizard, the build-up of tension, and the final reactions of the characters. By planning this in advance, we were able to identify potential issues and ensure the storyline flowed effectively. This made the filming process more efficient and allowed us to focus on performance and editing, resulting in a more polished and engaging final advert that successfully targets our audience.
D2 (U20) How the technical and aesthetic properties of the adverts meet the requirements of the client brief
For our campaign, we used a range of technical and aesthetic elements across the billboard, social media advert and video advert to clearly meet the client brief. A key requirement was to communicate the strawberry flavour of the drink, which we achieved consistently across all platforms. In our billboard and social media advert, strawberry laces are used visually, for example as the wizard’s beard, immediately linking the product to its flavour in a creative and memorable way. The use of bright red and pink colour schemes further reinforces this, as these colours are strongly associated with strawberries and also help the advert stand out to a 16–18-year-old audience. In the video advert, this is supported through references to strawberry laces within the narrative, helping to maintain continuity across the campaign. By repeating these visual cues, we ensure the audience clearly understands the flavour while also making the product visually appealing and easy to recognise.
Another important requirement from the client brief was to clearly present the product and its magical theme. In our billboard, this is achieved through the use of smoke effects coming out of the can, the wizard hat placed on top of the product, and the wizard character winking, which adds personality and a playful tone. These elements work together to create a strong sense of fantasy while keeping the drink as the main focus. Similarly, in our social media advert, the magical theme is reinforced through bright visuals, bold colours and the continued use of the wizard imagery, ensuring consistency across platforms. In the video advert, this is developed further through narrative, as the wizard becomes a central character who grants wishes, bringing the concept to life. The use of sound, including magical and upbeat music, enhances this theme and creates a more immersive viewing experience for the audience.
The client brief also required the campaign to appeal specifically to 16–18-year-olds, which we achieved through humour, relatability and visual style. In the video advert, the use of teenage characters and a scenario involving “judgy” or popular girls makes the content relatable to the target audience. The storyline then shifts into a humorous and unexpected situation involving the wizard, creating entertainment and keeping viewers engaged. This mix of realism and fantasy helps capture attention while still feeling relevant to the audience’s everyday experiences. Across the billboard and social media advert, the bright colours, playful imagery and bold design also appeal to this age group, as they are visually engaging and suited to modern advertising styles seen on platforms like Instagram and TikTok.
Another requirement was to maintain a clear and consistent message throughout the campaign. We achieved this by using our slogans “Wishes come true” and “Be careful what you wish for” across the adverts. On the billboard and social media advert, the slogans are clearly visible and reinforce the magical theme, while in the video advert, they are supported through the narrative of wishes being granted. This creates a strong link between all three adverts and ensures the campaign feels connected. Additionally, the use of hashtags in the social media advert helps increase engagement and encourages audience interaction, which is particularly important for a younger demographic.
Pre-production documents played a key role in ensuring we met the client brief effectively. The mood board was especially important, as it helped us establish the overall visual style of the campaign, including the colour scheme, magical elements, and strawberry imagery. This ensured consistency across all adverts. The visualisation diagrams were also useful in planning the layout of the billboard and social media advert, allowing us to clearly position elements such as the logo, slogan and product. For the video advert, the storyboard was essential, as it allowed us to plan the sequence of events, character interactions and key moments in the narrative. This helped ensure the storyline flowed clearly and that all required elements were included.
Lastly, the client required that the product should have the Strawberry Laces flavour and should be shown in a can form of drink in all the advertisements, such as video, billboard, and social media advertisement. This requirement was successfully achieved by reinforcing the caned drink in each of the advertisements to ensure the viewers are aware of the packaging and how the drink is sold and consumed. Additionally, the Strawberry Laces flavour is evident from the use of color schemes like red and pink colors, and the imagery associated with the sweet flavour such as strawberrys placed on our billboard. The can of the drink takes the focal point in the billboard advertisement, while the color scheme and text are limited to reinforce the message that the drink is something anyone would wish for, effectively and quickly. The social media advertisement is designed to be more attractive by using bright and eye-catching colours while still sticking to the color scheme and focusing on the product, and representing strawberry laces. On the other hand, the story telling approach in the video advertisement uses narrative while also highlights the drink in use while repeatedly showing the can, reinforcing both the products flavour and purpose.
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